Get the growth your B2B startup deserves.

Flag & Frontier is a marketing consultancy that helps founders and CEOs of B2B startups stand out in crowded markets.

OUR SERVICES

Our goal is for your startup to claim a lasting place in the world.

FRACTIONAL CMO

Get dedicated support to help you do marketing right the first time.

POSITIONING & BRANDING

Develop the right strategy for standing out in crowded markets.

MESSAGING & CONTENT

Get the right message across to the audiences that matter most.

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CATEGORY DESIGN

Design a new category that your company can dominate.

MARKET RESEARCH

Clarify your message and get more people to respond to your brand.

PITCH DECKS

Create memorable presentations that are easy to deliver.

FRACTIONAL CMO

Get dedicated support to help you do marketing right the first time.

logo_square_512_#A83022

CATEGORY DESIGN

Design a new category that your company can dominate.

MARKET RESEARCH

Clarify your message and get more people to respond to your brand.

POSITIONING & BRANDING

Develop the right strategy for standing out in crowded markets.

PITCH DECKS

Create memorable presentations that are easy to deliver.

MESSAGING & CONTENT

Get the right message across to the audiences that matter most.

WHY FLAG AND FRONTIER

Fast results for B2B startups.

As a former co-founder myself, I understand how challenging it is to build a company. B2B startups don’t need a big agency or a huge marketing team – they need nimble marketing leadership that can deliver results quickly. 

That’s where we come in. 

If you’re getting ready to take your idea to market, or have already tried and aren’t seeing traction, we provide exactly what you need (and nothing more) to get your startup the growth it deserves.

John Rougeux

– John Rougeux, Founder

HOW TO GET STARTED

Book a free consultation.

1

Book a 30-minute consultation.

2

We’ll review options for working together.

We’ll design a plan and get started.

Our promise.

  • You don’t pay unless the work is outstanding.
  • Everything we deliver is practical and actionable.
  • We focus on outcomes, not billable hours.
  • You’ll be prouder of your business.
  • We’ll have fun working together.

Our work has been featured in...

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BLOG

Resources on B2B startup marketing.

The Physical Therapist Who Built a $100M SaaS Company

What if your doctor told you that she was going to build a $100MM SaaS company? Sounds crazy. But that’s exactly what Heidi Jannenga did. Heidi is the co-founder and president of WebPT, a category-defining SaaS company in the physical therapy space. She’s not a programmer, had no startup experience, and never came near business school – but none of

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The CEO’s Important Role in Category Creation

Marketers love to talk about category design. And even though that type of positioning is a powerful marketing play, it’s not the type of strategic decision that marketing should pull off alone. In this episode of the B2B Growth Show, I interviewed Chris Orlob, Sr. Director of Product Marketing at Gong.io. Gong has been hard at work building the conversation

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How To Design a New Category On Top Of Another One w/Jeff Benanto

You might think that category design is a positioning strategy reserved only for companies building something entirely new. But for $2B Everbridge, they found that category design can be just as beneficial to large companies as well. Everbridge (traded on NASDAQ as EVBG) had already built a leadership position in a category called Mass Notification software. But as the company

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