Get the attention your B2B startup deserves.

Flag & Frontier is a marketing consultancy that helps leaders of B2B tech startups gain clarity on their strategic messaging.

OUR SERVICES

Our goal is for your startup to claim a lasting place in the world.

CATEGORY DESIGN

Design a new category that your company can dominate.

POSITIONING

Develop the right strategy for standing out in crowded markets.

STRATEGIC MESSAGING

Get the right message across to the audiences that matter most.

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MARKET RESEARCH

Find out what people really think about your message.

PITCH DECKS

Create memorable presentations that are easy to deliver.

FRACTIONAL CMO

Get dedicated support to help you do marketing right the first time.

CATEGORY DESIGN

Design a new category that your company can dominate.

logo_square_512_#A83022

POSITIONING

Develop the right strategy for standing out in crowded markets.

STRATEGIC MESSAGING

Get the right message across to the audiences that matter most.

MARKET RESEARCH

Find out what people really think about your message.

PITCH DECKS

Create memorable presentations that are easy to deliver.

FRACTIONAL CMO

Get dedicated support to help you do marketing right the first time.

WHY FLAG AND FRONTIER

We understand B2B tech startups.

As a former B2B startup founder and marketing lead, I know how tough it can be to attract the right customers, employees, and investors when you don’t have the right narrative in place. . 

That’s where we come in. 

If you’re the leader of a B2B tech startup, then our job is to help you develop a strategic message – one that’s designed to help you stand out in crowded markets and get more attention from the right people.

John Rougeux

– John Rougeux, Founder

HOW TO GET STARTED

Book a free consultation.

1

Book a 30-minute consultation.

2

We’ll review options for working together.

We’ll design a plan and get started.

Our promise.

  • You don’t pay unless the work is outstanding.
  • Everything we deliver is practical and actionable.
  • We focus on outcomes, not billable hours.
  • You’ll be prouder of your business.
  • We’ll have fun working together.

Our work has been featured in...

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BLOG

Insights that will help your B2B startup stand out.

Why Your Company Needs A Strategic Story w/Andy Raskin

What’s the most effective way to stand out in a crowded market? Having the “best” technology? Access to the biggest ad budget? Pulling off some amazing “growth hack?” Nope. It’s something deeper than that. It’s the foundation that underpins classics like Toy Story, The Terminator, and Hamlet. It’s how people like Elon Musk, Steve Jobs, and Marc Benioff were able to

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Why Terminus Embraces Their Competitors w/Sangram Vajre

Startups are supposed to crush competitors, right? Well, maybe… But that’s not how Sangram Vajre, Co-Founder and Chief Evangelist at Terminus, built one of the top SaaS companies out there. Actually, they took the opposite approach. Sangram embraced his competitors (well, metaphorically, anyway), knowing that healthy competition was needed to build out a new market category. Now, Terminus is known

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How Drift Uses Category Design to Drive Growth w/David Cancel

If you’ve paid any attention to the B2B SaaS space, you’ve probably heard how Drift is one of the fastest-growing companies of all time. But how does Drift do it? There’s no silver bullet, but a big part of their success comes from adopting a business and marketing strategy called category design. Drift isn’t the only company that’s tried to

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