Get the growth your B2B startup deserves.
Flag & Frontier is a marketing consultancy that helps founders and CEOs of B2B startups build a foundation for growth.
OUR SERVICES
Our goal is for your startup to claim a lasting place in the world.
FRACTIONAL CMO
Get dedicated support to help you do marketing right the first time.
POSITIONING & BRANDING
Develop the right strategy for standing out in crowded markets.
MESSAGING & CONTENT
Get the right message across to the audiences that matter most.
CATEGORY DESIGN
Design a new category that your company can dominate.
MARKET RESEARCH
Clarify your message and get more people to respond to your brand.
PITCH DECKS
Create memorable presentations that are easy to deliver.
FRACTIONAL CMO
Get dedicated support to help you do marketing right the first time.
CATEGORY DESIGN
Design a new category that your company can dominate.
MARKET RESEARCH
Clarify your message and get more people to respond to your brand.
POSITIONING & BRANDING
Develop the right strategy for standing out in crowded markets.
PITCH DECKS
Create memorable presentations that are easy to deliver.
MESSAGING & CONTENT
Get the right message across to the audiences that matter most.
WHY FLAG AND FRONTIER
Fast results for B2B startups.
As a former co-founder myself, I understand how challenging it is to build a company. B2B startups don’t need a big agency or a huge marketing team – they need nimble marketing leadership that can deliver results quickly.
That’s where we come in.
If you’re getting ready to take your idea to market, or have already tried and aren’t seeing traction, we provide exactly what you need (and nothing more) to get your startup the growth it deserves.
– John Rougeux, Founder
HOW TO GET STARTED
Book a free consultation.
Book a 30-minute consultation.
We’ll review options for working together.
We’ll design a plan and get started.
Our promise.
- You don’t pay unless the work is outstanding.
- Everything we deliver is practical and actionable.
- We focus on outcomes, not billable hours.
- You’ll be prouder of your business.
- We’ll have fun working together.
Our work has been featured in...
BLOG
Resources on B2B startup marketing.
The CEO’s Important Role in Category Creation
Marketers love to talk about category design. And even though that type of positioning is a powerful marketing play, it’s not the type of strategic decision that marketing should pull off alone. In this episode of the B2B Growth Show, I interviewed Chris Orlob, Sr. Director of Product Marketing at Gong.io. Gong has been hard at work building the conversation
How To Design a New Category On Top Of Another One w/Jeff Benanto
You might think that category design is a positioning strategy reserved only for companies building something entirely new. But for $2B Everbridge, they found that category design can be just as beneficial to large companies as well. Everbridge (traded on NASDAQ as EVBG) had already built a leadership position in a category called Mass Notification software. But as the company
Why Category Design Is A Marketing Superpower w/Chris Lochhead
Every marketer needs a superpower. But Christoper Lochhead may have uncovered the greatest superpower of all. It’s something called category design. Category design is the process of building a new space that your company can own and dominate over the long term. It’s about “following your different” instead of trying to be “better.” As the co-author of future classics Play Bigger and Niche Down, Chris
