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We're a specialty consulting agency that helps B2B technology companies succeed faster with killer branding, positioning, and messaging.
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The One Question To Ask Your First Marketing Hire
If you’re a startup founder who’s looking for someone to build your team, what do you look for in your first marketing hire? It’s a tough question. Before you start holding interviews for your first marketing hire, ask yourself this:
Does a Great Brand Name Even Matter?
What does every (good) marketer do to develop a new brand? They spend time (and lots of it) trying to come up with a brilliant and unforgettable name. But despite all that hard work, great brands often die. Meanwhile, some
How To Stay Motivated During A Pivot
I originally wrote this as a piece for Huffington Post, which you can find here. Startups face no shortage of uncertainty, and nothing creates more uncertainty than going through a pivot. A pivot can be a soul-wrenching, sleepless, and hair-pulling
