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Every startup founder is faced with the same seemingly unanswerable question: how much time should you spend on marketing strategy versus tactics? In this post, I’m going to share one approach that will help you quit worrying about whether you’re
If you’re a startup founder who’s looking for someone to build your team, what do you look for in your first marketing hire? It’s a tough question. Before you start holding interviews for your first marketing hire, ask yourself this: