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If you’re a startup founder who’s looking for someone to build your team, what do you look for in your first marketing hire? It’s a tough question. Before you start holding interviews for your first marketing hire, ask yourself this:
I originally wrote this as a piece for Huffington Post, which you can find here. Startups face no shortage of uncertainty, and nothing creates more uncertainty than going through a pivot. A pivot can be a soul-wrenching, sleepless, and hair-pulling