Old-school B2B marketing is dead.

Selling features, competing on price, and generic branding no longer works.

Today’s successful B2B companies create meaningful brands, sell a vision for the future, and aren’t afraid to act human.

Agree? This blog is for you.

John Rougeux

Hi, I’m John Rougeux.

I’m obsessed with building great marketing strategies for B2B companies, so I started this blog to share what I’ve learned from my successes and failures.

I currently lead marketing at a B2B SaaS company called Skyfii. I also co-host the #categorycreation series on The B2B Growth Show

While you’ll find most of my thoughts about B2B marketing on this site, my work’s also been featured in Inc., Forbes, StartupNation, Huffington Post, and a few other places. 

Read more about me here or connect with me on LinkedIn.

John Rougeux

Hi, I’m John Rougeux.

I’m obsessed with building great marketing strategies for B2B companies, so I started this blog to share what I’ve learned from my successes and failures.

I currently lead marketing at a B2B SaaS company called Skyfii. I also co-host the #categorycreation series on The B2B Growth Show

While you’ll find most of my thoughts about B2B marketing on this site, my work’s also been featured in Inc., Forbes, StartupNation, Huffington Post, and a few other places. 

Read more about me here or connect with me on LinkedIn.

My latest posts on B2B marketing.

Why Category Design Is A Marketing Superpower w/Chris Lochhead

Every marketer needs a superpower. But Christoper Lochhead may have uncovered the greatest superpower of all. It’s something called category design. Category design is the process of building a new space that your company can own and dominate over the long term. It’s about “following your different” instead of trying to be “better.” As the author of future classics Play Bigger and Niche Down, Chris

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The #1 Cause Of My Failures In Marketing

Like most marketers, I’ve had plenty of successes, but I’ve my fair share of failures, too. So I was thinking today about what led to those failures. And when I look back at the ideas that didn’t do so well, it usually comes down to one thing: trying to flying solo. In other words, when I’ve gotten feedback and support

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How Drift Uses Category Design to Ignite Growth w/Dave Gerhardt

Who better to interview about category creation than someone who’s in the midst of building a major new category right now? That’s why I asked Dave Gerhardt, VP Marketing at Drift, to join me on the latest episode of the #categorycreation series on the B2B Growth Show. In case you haven’t encountered Drift in the wild, they’re the company behind the “conversational marketing”

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