Category designers, start here.

John Rougeux

Hi, I’m John Rougeux. I’m the VP Marketing Strategy at BombBomb, where I’m primarily focused on the discipline of category design.

Flag & Frontier is where I share my thoughts how to be a better category designer. To learn what I’m learning, subscribe or follow me on LinkedIn.

New here? Start with these resources.

Why Category Design Is A Marketing Superpower w/Christopher Lochhead

Every marketer needs a superpower. But Christoper Lochhead may have uncovered the greatest superpower of all. It’s something called category design. Category design is the process of building a new space that your company can own and dominate over the long term. It’s about “following your different” instead of trying to be “better.” As the co-author of future classics Play Bigger and Niche Down, Chris

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