Get the attention your B2B startup deserves.
Flag & Frontier is a marketing consultancy that helps leaders of B2B tech startups gain clarity on their strategic messaging.
OUR SERVICES
Our goal is for your startup to claim a lasting place in the world.
CATEGORY DESIGN
Design a new category that your company can dominate.
POSITIONING
Develop the right strategy for standing out in crowded markets.
STRATEGIC MESSAGING
Get the right message across to the audiences that matter most.
MARKET RESEARCH
Find out what people really think about your message.
PITCH DECKS
Create memorable presentations that are easy to deliver.
FRACTIONAL CMO
Get dedicated support to help you do marketing right the first time.
CATEGORY DESIGN
Design a new category that your company can dominate.
POSITIONING
Develop the right strategy for standing out in crowded markets.
STRATEGIC MESSAGING
Get the right message across to the audiences that matter most.
MARKET RESEARCH
Find out what people really think about your message.
PITCH DECKS
Create memorable presentations that are easy to deliver.
FRACTIONAL CMO
Get dedicated support to help you do marketing right the first time.
WHY FLAG AND FRONTIER
We understand B2B tech startups.
As a former B2B startup founder and marketing lead, I know how tough it can be to attract the right customers, employees, and investors when you don’t have the right narrative in place. .
That’s where we come in.
If you’re the leader of a B2B tech startup, then our job is to help you develop a strategic message – one that’s designed to help you stand out in crowded markets and get more attention from the right people.
– John Rougeux, Founder
HOW TO GET STARTED
Book a free consultation.
Book a 30-minute consultation.
We’ll review options for working together.
We’ll design a plan and get started.
Our promise.
- You don’t pay unless the work is outstanding.
- Everything we deliver is practical and actionable.
- We focus on outcomes, not billable hours.
- You’ll be prouder of your business.
- We’ll have fun working together.
Our work has been featured in...
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Insights that will help your B2B startup stand out.
The Category Name Matters Less Than You Think w/Ryan Bonnici
It’s easy to confuse “category creation” with having an “official” category on a site like G2 or Garter. Reality couldn’t be further from the truth. According to Ryan Bonnici, CMO of G2, category names are helpful shorthands for grouping products together. But marketers shouldn’t get too hung up on the category name itself. In our interview on B2B Growth, Ryan had
How Category Designers Build Movements w/Mike Volpe
How many different business models are there? According to Mike Volpe, there are just two. You can either create a new category, or you can carve out a niche in an existing one. Mike would know. While he’s pursuing a “niche” marketing strategy as CEO of Lola.com, Mike helped built the “inbound marketing” category from the ground up as founding CMO of
Everything I’ve Learned (So Far) From the Best Category Design Thinkers
When I co-founded a SaaS startup back in 2013, I wish I had known about category design. But back then, it wasn’t on my radar. The seminal book on the topic, Play Bigger, wouldn’t be written for another three years. But if I understood category design at the time, I think we could have taken the business even further (a
