Helping the best ideas win.
We're a specialty consulting agency that helps B2B technology companies succeed faster with killer branding, positioning, and messaging.
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How To Balance Between Marketing Strategy And Tactics
Every startup founder is faced with the same seemingly unanswerable question: how much time should you spend on marketing strategy versus tactics? In this post, I’m going to share one approach that will help you quit worrying about whether you’re
The One Question To Ask Your First Marketing Hire
If you’re a startup founder who’s looking for someone to build your team, what do you look for in your first marketing hire? It’s a tough question. Before you start holding interviews for your first marketing hire, ask yourself this:
Does a Great Brand Name Even Matter?
What does every (good) marketer do to develop a new brand? They spend time (and lots of it) trying to come up with a brilliant and unforgettable brand name. But despite all that hard work, great brands often die. Meanwhile,
