Old-school B2B marketing is dead.

Selling features, competing on price, and generic branding no longer works.

Today’s successful B2B companies create meaningful brands, sell a vision for the future, and aren’t afraid to act human.

Agree? This blog is for you.

John Rougeux

Hi, I’m John Rougeux.

I’m obsessed with building great marketing strategies for B2B companies, so I started this blog to share what I’ve learned from my successes and failures.

I currently lead marketing at a B2B SaaS company called Skyfii. I also co-host the #categorycreation series on The B2B Growth Show

While you’ll find most of my thoughts about B2B marketing on this site, my work’s also been featured in Inc., Forbes, StartupNation, Huffington Post, and a few other places. 

Read more about me here or connect with me on LinkedIn.

John Rougeux

Hi, I’m John Rougeux.

I’m obsessed with building great marketing strategies for B2B companies, so I started this blog to share what I’ve learned from my successes and failures.

I currently lead marketing at a B2B SaaS company called Skyfii. I also co-host the #categorycreation series on The B2B Growth Show

While you’ll find most of my thoughts about B2B marketing on this site, my work’s also been featured in Inc., Forbes, StartupNation, Huffington Post, and a few other places. 

Read more about me here or connect with me on LinkedIn.

My latest posts on B2B marketing.

How To Design a New Category On Top Of Another One w/Jeff Benanto

You might think that category design is a positioning strategy reserved only for companies building something entirely new. But for $2B Everbridge, they found that category design can be just as beneficial to large companies as well. Everbridge (traded on NASDAQ as EVBG) had already built a leadership position in a category called Mass Notification software. But as the company

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Why Category Design Is A Marketing Superpower w/Chris Lochhead

Every marketer needs a superpower. But Christoper Lochhead may have uncovered the greatest superpower of all. It’s something called category design. Category design is the process of building a new space that your company can own and dominate over the long term. It’s about “following your different” instead of trying to be “better.” As the co-author of future classics Play Bigger and Niche Down, Chris

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The #1 Cause Of My Failures In Marketing

Like most marketers, I’ve had plenty of successes, but I’ve my fair share of failures, too. So I was thinking today about what led to those failures. And when I look back at the ideas that didn’t do so well, it usually comes down to one thing: trying to flying solo. In other words, when I’ve gotten feedback and support

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