Category Design Consulting
I have helped CEOs and leaders in SaaS, EdTech, consumer gaming, blockchain, health and fitness, and pharmaceuticals create and implement effective category design strategies. Each of my clients walks away with teams who have confidence and clarity on how to apply category design thinking themselves.
Whether you need an advisor or someone who can work closely with your team on executing the work itself, I’ve done it before and I can help you do the same. To learn more, schedule a chat with me using the link below, send me an email, or connect with me on LinkedIn. You can find a few case studies of my work here.
Testimonials
John's experience when it comes to category design is invaluable. This is a discipline that not many people can claim to be experts in, but he has both real-world experience and considerable time studying category creation, a combination that has given him a deep understanding of what it takes to build a new category. If you're in a business that is considering category design as part of its strategy, I highly recommend bringing John in as a strategic advisor.
John is a very well educated marketing leader who especially excels in brand building for SaaS businesses, from inception to delivery and community building. I would highly recommend John for any SaaS business looking to launch or build a brand.
John always asks the right questions at the right time. Whether he was leading a team or engaging with the leaders within the company, his questions always proved valuable. He possesses the rare skill to take a big messy problem and create a plan to tackle it with extreme detail and clear ownership.
John is one of the brightest minds I’ve ever met in B2B marketing. His strategic and methodical approach to category creation has been both inspiring and educational for me as I’ve watched him build a category from the ground up. On top of being brilliant, John is one of the most genuine and kind humans you’ll ever meet. If you ever get the opportunity to work with John...do it. You can thank me later. 🙂
Working with John was one of the most formative experiences I've had in my career. John is a big thinker and strategist who continually challenged me to be more thoughtful and bold with my work. He creates a place for the team's expertise and voice to impact work trajectory, and makes the future exciting through his thoughtful strategy and willingness to take calculated risks.
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