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Category Design Isn’t Just for Startups

Category design isn’t just a business strategy reserved for startups. Take a SaaS company called Narrative Science. They’ve spent nearly ten years playing in the “Natural Language Generation” space. While they’ve seen some solid success, some major plans on their product roadmap recently forced them to rethink how they were positioned. Now, Anna Schena, Director

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Why Your Company Needs A Strategic Story w/Andy Raskin

What’s the most effective way to stand out in a crowded market? Having the “best” technology? Access to the biggest ad budget? Pulling off some amazing “growth hack?” Nope. It’s something deeper than that. It’s the foundation that underpins classics like Toy Story, The Terminator, and Hamlet. It’s how people like Elon Musk, Steve Jobs, and

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How To Take Your B2B Pitch Deck From Good To Great

What’s the difference between a good and a great B2B pitch deck? A good pitch deck clearly explains your product and what it does. It thoroughly illustrates product features, and it demonstrates how smart and credible your team is. It’s easy to build good B2B pitch decks. There’s just one problem with good pitch decks,

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