The 4 Steps We Used to Build Our Category POV at BlockSpaces (Part I)
In mid-2022, BlockSpaces hired me to help them apply category design thinking as they matured as a startup. Two months after I joined, our team had developed a strong category point-of-view (POV) that’s not only been guiding our marketing but our product roadmap and overall strategy as well. In this post, I’ll explain the exercises