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5 Lessons I Learned About Bringing New Ideas to Market

Throughout my career, I’ve helped bring new concepts to market. The process has been highly rewarding yet unusually challenging, and I’ve had my mix of failures and successes. To help other marketers improve their odds of success, I wanted to share a few lessons I’ve learned along the way. Focus on the problem. When you’ve developed something special,

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This Gap In Airtable’s Marketing Strategy Is Holding It Back

What is Airtable and why isn’t everyone using it yet? Airtable combines the power of spreadsheets, databases, project management software, “no-code” apps, and collaboration tools into a very powerful and flexible tool. There are few Airtable alternatives, and six years after launch, it should be have reached mainstream adoption by now. But it hasn’t. Instead,

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Inflation Can Kill B2B Brands. Here’s How To Avoid It.

How is it that the country with the largest oil reserves in the world is nearing economic collapse? The same reason B2B brands in a crowded space find it nearly impossible to survive: inflation. Inflation is an invisible force, but it can decimate both economies and B2B brands alike. In this article, I’ll explain how

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