Why Your Company Needs A Strategic Story w/Andy Raskin

Reading Time: < 1 minutes

What’s the most effective way to stand out in a crowded market?

Having the “best” technology? Access to the biggest ad budget? Pulling off some amazing “growth hack?”


It’s something deeper than that.

It’s the foundation that underpins classics like Toy Story, The Terminator, and Hamlet.

It’s how people like Elon Musk, Steve Jobs, and Marc Benioff were able to build loyal audiences of customers, employees, and investors.

And it’s the difference between being overlooked and appreciated.

What am I talking about?

Having a compelling narrative. Or as Andy Raskin likes to put it, a “strategic story”.

So what the heck is a strategic story? (And why does every company need one?)

To find out, hit play below to listen to my conversation with Andy on #CategoryCreation episode 16 on The B2B Growth Show. You’ll hear…

  • Andy’s big “aha” after his startup idea was rejected by a VC
  • Why investors look for founders who can tell a compelling narrative
  • The one subtle but crucial tip for crafting a powerful story in business
Listen below, or find the episode on Apple Podcasts, Stitcher, or Spotify.

Share this:

Subscribe to Flag & Frontier

Get the newsletter that will help you become a better category designer.​

Category Design Office Hours

Join John Rougeux, Kevin Maney (Play Bigger co-author), and Mike Damphousse for a free 30-min category design strategy call.

Get the Category Design Guide

The Newcomer's Guide to Category Design

Want to get started with category design? Get 44 pages of advice from 30+ practitioners.

About the Author

John Rougeux

John Rougeux is a Partner at Category Design Advisors. Connect with him on LinkedIn.

Recent Posts


Get the newsletter that will help you become a better category designer.

About the Author


John Rougeux is VP Marketing Strategy at BombBomb. Connect with John on LinkedIn.

Recent Posts