The Physical Therapist Who Built a $100M SaaS Company

Reading Time: < 1 minutes

What if your doctor told you that she was going to build a $100MM SaaS company?

Sounds crazy.

But that’s exactly what Heidi Jannenga did.

Heidi is the co-founder and president of WebPT, a category-defining SaaS company in the physical therapy space.

She’s not a programmer, had no startup experience, and never came near business school – but none of that stopped her.

I wanted to find out how Heidi did it, so I interviewed her for part 2/4 of my category creation series on the #FlipMyFunnel podcast.

Listen in, and you’ll hear Heidi share…

  • Why category-defining companies look to solve problems that no one else has solved before
  • How Heidi was able to build a company while continuing to run her medical practice
  • Her perspective on how to design and dominate a new category
Listen below, or find the episode on Apple Podcasts, Google Play, Stitcher, or Spotify.

Share this:

Subscribe to Flag & Frontier

Get the newsletter that will help you become a better category designer.​

Book a Category Design & Coffee ☕️

Book a free 30-minute consultation to explore where you need to head next on your category design journey.

Get the Category Design Guide

The Newcomer's Guide to Category Design

Want to get started with category design? Get 44 pages of advice from 30+ practitioners.

About the Author

John Rougeux

John Rougeux has helped multiple companies through the category design process. Connect with him on LinkedIn.

Recent Posts


Get the newsletter that will help you become a better category designer.

About the Author


John Rougeux is VP Marketing Strategy at BombBomb. Connect with John on LinkedIn.

Recent Posts