What if your doctor told you that she was going to build a $100MM SaaS company?

Sounds crazy.

But that’s exactly what Heidi Jannenga did.

Heidi is the co-founder and president of WebPT, a category-defining SaaS company in the physical therapy space.

She’s not a programmer, had no startup experience, and never came near business school – but none of that stopped her.

I wanted to find out how Heidi did it, so I interviewed her for part 2/4 of my category creation series on the #FlipMyFunnel podcast.

Listen in, and you’ll hear Heidi share…

• Why category-defining companies look to solve problems that no one else has solved before
• How Heidi was able to build a company while continuing to run her medical practice
• Her perspective on how to design and dominate a new category