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Consider This Before Setting Your Marketing Strategy

As a marketer, it’s not uncommon to feel tempted to emulate the marketing strategy of another company you admire. While there’s nothing wrong with drawing some inspiration from great companies, there’s a big risk involved with following someone else’s footsteps: they may be at a different point on the path, or might be on a different

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If Your Startup Isn’t Growing, Here May Be The Reason Why

If growth at your startup has stagnated, not knowing the cause can be enormously frustrating. The good news is that there’s probably a good reason your startup isn’t growing. In this post, I’m going break down three of the most common roadblocks so you know where to begin. The 3 Reasons Your Startup Isn’t Growing OK, there aren’t only

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Should You Hire a Marketing Agency For Your Startup?

One of the defining characteristics of a startup is that you never seem to have enough people to get everything done. Marketing is no exception. The desire for extra marketing help is always going to be there, whether you’re a team of one or one hundred. While recognizing that you need to add manpower is simple, deciding whether

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6 Reasons The Facebook Ad Platform Is Really Just A Terminator

If I said that the Facebook ad platform is the most powerful ad network in the world, it might sound a little crazy. It also happens to be true. Do you know why? It’s because the Facebook ad platform is actually an experimental software-only version of Skynet’s artificially intelligent autonomous war machines, also known as Terminators. Here are the six

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Facebook Campaign Objectives: Here’s How To Choose

Understanding Facebook campaign objectives is a bit like buying a vehicle: you know that they all basically do the same thing, but picking the wrong one can lead to misery and frustration. Unfortunately, Facebook doesn’t do much to illustrate the differences between each of objective. Here’s an example. The help text for the “Increase engagement in your app”

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