Read any article on running a Facebook ad campaign and you’ll be told to split test your ads. Big deal. But I want you to quit worrying about testing this headline or that image for the moment and try something completely new – compare Facebook audiences against each other.
If you don’t show your Facebook ads to the right people, then it doesn’t matter how good they are. That’s why creating the right Facebook audience is one of the most effective things you can do to get better results. In this post, I’ll show you how, using Facebook custom audiences.
If I said that the Facebook ad platform is the most powerful ad network in the world, it might sound a little crazy. It also happens to be true. Do you know why? It’s because the Facebook ad platform is actually an experimental software-only version of Skynet’s artificially intelligent autonomous war machines, also known as Terminators. Here are the six
Understanding Facebook campaign objectives is a bit like buying a vehicle: you know that they all basically do the same thing, but picking the wrong one can lead to misery and frustration. Unfortunately, Facebook doesn’t do much to illustrate the differences between each of objective. Here’s an example. The help text for the “Increase engagement in your app”
If you’re like many marketers, you may not have given the Facebook relevance score much attention. It might be tempting not to. After all, if your ads are converting and you’re happy with the numbers, then does relevance score really matter? You’d better believe it. Keeping reading to find out why.
When I was a kid, there was a sure-fire way of getting Super Mario Bros. to work on NES when the game wouldn’t load: take out the cartridge, blow into the end with all the electronic bits, and retry. Nine times out of ten you’d be back in business. Unfortunately, Facebook ads are often just as finicky.
If you’re part of a marketing team, you know that trying to wrangle all of your projects can be about as frustrating as playing dodgeball blindfolded. Your landing pages need updating, your content calendar is behind schedule (again), and you’ve been trying to launch that new product video since the Dark Ages. Oh, and sales
Here’s a dead-simple way to build a social media content plan with Trello. Without a Plan, Your Social Media Will Be A Mess Managing your company’s social media presence can be a mess if you’re not intentional about it. It’s like that guy who’s sat on the couch all year and decides that on January
Choosing a CRM is a lot like dating: you need some experience to know what you’re looking for, it takes a while to find out if you’ve made the right choice, and if you decide to switch to another option, it’s generally a pain. We recently went through the CRM selection process at my company,
“Individuals don’t build great companies, teams do,” is a popular saying in the startup community, thanks to Mark Suster. Indeed, of all factors contributing to the success of startup teams – product/market fit, sufficient funding, competitive barriers, and so on – none are relevant without good team dynamics in place. But how do you know