This post is Part III in series called “How To Pick a Target Market for a B2B Startup.” To start at the beginning, click here. Marketing guru Regis McKenna once wrote, “marketing people should be on the road half the time–meeting customers, talking to people, building relationships, and seeing where the next product is going.” You
This is Part II in a three-part series about finding your ideal target market. Click here if you’d like to start from the beginning. In part I of this series, I showed you how to use brainstorming and a bit of research to build a short list of potential target markets for your B2B startup.
In a B2B startup, there are two questions that you must answer before your company gets very far: what is the product, and who are you going to sell it to? In today’s post, I’m going to focus on the second question, and show you a 3-part process you can use to find the exact target
As a marketer, it’s not uncommon to feel tempted to emulate the marketing strategy of another company you admire. While there’s nothing wrong with drawing some inspiration from great companies, there’s a big risk involved with following someone else’s footsteps: they may be at a different point on the path, or might be on a different
If growth at your startup has stagnated, not knowing the cause can be enormously frustrating. The good news is that there’s probably a good reason your startup isn’t growing. In this post, I’m going break down three of the most common roadblocks so you know where to begin. The 3 Reasons Your Startup Isn’t Growing OK, there aren’t only
One of the defining characteristics of a startup is that you never seem to have enough people to get everything done. Marketing is no exception. The desire for extra marketing help is always going to be there, whether you’re a team of one or one hundred. While recognizing that you need to add manpower is simple, deciding whether
“Come on,” my dad quipped, pretending not to notice the look of sheer horror pasted on my face. “It’ll be fun. I promise.” I was just a 9-year old kid, getting ready to ride a roller coaster called the Loch Ness Monster: 3,240 feet of bright yellow steel tubing wrapped around itself like a two contortionists playing a
I was standing there at my desk when a Slack message popped up: “Check out this Duracell hearing aid commercial…” with an innocuous link to a YouTube video. 78 seconds later I was desperately trying to pretend I had allergies as I fought to keep tears from welling up. What happened?
“Great artists steal.” That’s a favorite Steve Jobs quote of mine. While the designers who created Instagram Stories may or may not be great artists, they definitely stole from Snapchat. Not that I really mind. Here’s why…
Read any article on running a Facebook ad campaign and you’ll be told to split test your ads. Big deal. But I want you to quit worrying about testing this headline or that image for the moment and try something completely new – compare Facebook audiences against each other.