BombBomb Case Study: Reimagining the Category to Fend Off Well-Funded Competitors
In 2006, BombBomb was founded as a tool to help real estate agents communicate effectively with clients using “video email.” The company became well-known within the real estate industry, generating significant revenue. However, in 2020, BombBomb reached its maximum potential for revenue within its niche and growth began to plateau. Additionally, other companies entered the