The Category Name Matters Less Than You Think w/Ryan Bonnici

It’s easy to confuse “category creation” with having an “official” category on a site like G2 or Garter. Reality couldn’t be further from the truth. According to Ryan Bonnici, CMO of G2, category names are helpful shorthands for grouping products together. But marketers shouldn’t get too hung up on the category name itself. In our interview

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