Blog

Category Design Isn’t Just for Startups

Category design isn’t just a business strategy reserved for startups. Take a SaaS company called Narrative Science. They’ve spent nearly ten years playing in the “Natural Language Generation” space. While they’ve seen some solid success, some major plans on their product roadmap recently forced them to rethink how they were positioned. Now, Anna Schena, Director

Continue reading »

Don't Get Lost Out There: Subscribe Now to The Newsletter

Get messaging and positioning advice to help you stand out from competitors.