Blog

How To Pick a Target Market For a B2B Startup: Part 3

This post is Part III in series called “How To Pick a Target Market for a B2B Startup.” To start at the beginning, click here. Marketing guru Regis McKenna once wrote, “marketing people should be on the road half the time–meeting customers, talking to people, building relationships, and seeing where the next product is going.” You

Continue reading »

Want more category design tips?

Get the newsletter that will help you become a better category designer.