We believe that every great idea deserves a chance to succeed.

Having a great product no longer enough.

If you want your business to thrive, you have to share your vision in a way that resonates with others.

That’s exactly what good branding does, and it’s why I started Flag & Frontier.

How We Work

We want to help your great idea win by giving it an amazing brand, clear positioning, and messaging that sticks.

We do this largely by talking to people. We don’t just sit down in a room and try to be clever. 

First, we work with your team to clarify who you are, why you exist, and what you want to achieve. 

Next, we talk with your current customers (and potential ones) to get a clear read of the market and understand how to communicate with your audience.

Finally, we help you develop a brand and a position that helps you stand out in your category – or, in some cases, create an entirely new one.

What We Do

While there are lots of branding agencies out there, we focus specifically on early-stage B2B technology companies. Talk to us if…

  • You have an identity crisis and can’t describe what you do
  • Your current branding is just, well, lame
  • You are raising money and need a convincing pitch
  • Your company doesn’t stand out from competitors
  • Your business is pivoting
  • You need help gauging the opportunity for a new idea
  • You simply don’t have the time for branding

Who We Are

We’re a small specialty agency.

That means we don’t have global offices or a massive team to throw at your project.

But it also means we work quickly, act like a startup (because we are), and give you plenty of attention.

Last but not least, we’re selective about whom we work with (read: we only take on clients whose ideas will make people better off).

If you’re looking for a partner who’s as committed to winning as you are, I’d love to work together.

John Rougeux

John Rougeux
Founder & Principal