About John Rougeux

John Rougeux

I started Flag & Frontier because I believe that branding is often misunderstood and underutilized in the B2B space. In addition to writing about B2B branding and marketing strategy, I also consult for B2B technology companies on branding, category design, messaging, and content marketing.


I’m currently the VP Marketing at Skyfii, where our team is building a new category called “omnidata intelligence” by helping businesses measure, analyze, and predict customer behavior through the fusion of multiple data sources.

Skyfii’s been recognized in the Deloitte 2018 Fast 50 APAC in the CRN 2018 Fast 50. We’re publicly traded on the Australian Stock Exchange (ASX:SKF) and are proud to say that we’re profitable.

Previously, I co-founded a company called Causely, where we helped thousands of SMBs consistently generate referrals on social media using cause marketing. We were voted the #1 Best Place to Work in Kentucky, raised millions of dollars for great charities, and were acquired in 2018.

Earlier in my career, I led user acquisition and operations for a social gaming startup called Sojo Studios, where we built a community of over two million players. Our work was highlighted by Ellen DeGeneres, Justin Bieber, Fast Company, Forbes, Mashable, TechCrunch and others.

Philosophy on Marketing

My view on marketing is simple: marketers have a responsibility to create positive relationships between the brands they represent and the customers they are trying to serve.

That’s going to look different for each company, but I’m a strong believer in these principles:

  • Respect the people you’re trying to serve
  • Market to others they way you would want to be marketed to
  • Focus on adding value to your community over talking about yourself
  • Don’t let near-term goals undermine your long-term strategy
  • A great brand and a distinct position in the market will provide immense dividends

Speaking & Podcasting

I’m a co-host on The B2B Growth Show, where I produce episodes for the #categorycreation series on To find episodes, click here and search for “#categorycreation” in the player. 

I’m also the host of Skyfii’s People in Places podcast, a show about customer experience and omnidata intelligence.

If you’re interested in being a guest on the show or having me speak on your own podcast, click here to get in touch.



I’ve lived a bunch of places, but I currently live in Lexington, KY with my lovely wife and four daughters. Also in love with Christ, outdoor and/or international adventures, Blade Runner, Bach, and Lapsang Souchong (I blame Tim Ferris for getting me hooked). 

A few things most people don’t know about me: I once hiked the entire 2,000+ mile Appalachian Trail, I survived an Ironman Triathlon (barely), and didn’t find out I had two middle names until I was past 30!

Here’s where else you can find me: